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How Tech Can Take Your Business to the Next Level

Cody McBride /

While we all use technology in our everyday business lives, we don’t always stop to consider how tech can actually help us work more productively. As a solopreneur, you are the engine driving your business machine, and by thoughtfully and intentionally integrating smart tech with a degree of freelance support, you can effectively boost business and grow your company exponentially. OpenSourceCM offers a host of solutions that can help you grow your business with a suite of easily adapted platforms.

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What Common Tech Do You Use?

Most of us utilize the same forms of technology - laptop, desktop or tablet, smartphone, and apps specific to our industries. Most of us also use only a fraction of the features our technology offers, so take a deep dive into the capabilities of your existing equipment. According to Industry Today, many small business owners simply don’t have the time to experiment with tech options. However, they recommend reading up on product features, polling others about their most useful apps and software programs, and staying current with industry and tech experts who make recommendations for new products, and new uses for older products. You may be surprised at the capabilities of your existing tech.

Take the Next Step

When you’re ready to go to the next level, consider tech investments that will help you be more productive. For example, project and contract management programs can help you stay extra-organized, whereas accounting software can help you better manage and track inventory, invoices, and accounts payable. While you don’t necessarily need to buy the latest version of every product that comes on the market, be mindful of new releases that have features and benefits that really are worth the investment. According to Brookings, tech changes at such a rapid pace that upgrades are sometimes necessary to ensure continued compatibility between various devices and programs.

Employ Human Resources

Even if you don’t need to hire full-time employees at the moment, you can benefit from cultivating a talented and reliable group of professional freelancers and independent contractors you can call on when you’re in a bind, or need specialized services. This can be especially helpful when you need help outside your own area of expertise. For example, you may be an advertising whiz who can produce award-winning strategies in short order, but maybe you struggle with balancing your books or doing your taxes. This is when it’s wise to bring in someone with specialized skill sets. When you n